RE/MAX Guide
Sellers Guide
How to take the stress out of selling and achieve the best price possible
Selling Expert
Margaret Fogarty
Your trusted property advisor for over 30 years
I understand that buying and selling a home is more than just a transaction. I have helped thousands of homeowners to realise their dreams over the last 30 years.
My philosophy is simple: I give unconditionally and thanks to my fabulous customers, I get it back in spades. If your experience of working with me isn't amazing then I haven't done my job. Our local team of 5 licenced agents are on call 7 days a week.
If you or anyone you know is thinking of selling call me today on
086 828 0021 or call in for a coffee to our new property showroom at the Ardkeen roundabout.
Sellers Guide
Before you start to think about all the things that need to be done, take some time
to figure out why you are selling and define what your goals are. Everyone has a different reason to sell.
6 Important Questions
Is there a timeline?
Are you relocating?
Are you looking for a bigger home or to rightsize?
Looking for a different neighbourhood? More city, more rural?
Looking for different amenities or services?
Are financial considerations relevant?
5 Key Considerations
Do you understand the associated costs?
Is this the right time for you to sell?
What are the present market conditions and the implications for your sale?
Does your home's equity give you an advantage?
What are the current mortgage interest rates options, compared to your rate and commitment?
Recognise that every market is different and the selling process can be a sprint or a marathon - be prepared for both.
Important Pricing Considerations:
Price it too high against comparable properties and your home will not sell. Price it too low then you may not achieve the true value of your home.
Pricing Strategy
This is one of the most important steps of placing your home on the market. The price will set
"the opinion of value" when selling your home.
Location
Where your property is located has a significant impact on its value.
Condition
The overall condition and presentation of your property affects its value.
Buyer Demand
The level of interest and competition among buyers in your area.
100+
COUNTRIES
Recent Sales
Comparable properties that have recently sold in your area.
Get a FREE Home Valuation
Our team at RE/MAX Team Fogarty will organise a free home valuation just for you
Prepare to Show Your Home
Every seller wants to sell their home quickly and every buyer wants to believe that the home
they're looking at is the "right one".
Step 1: The Basics
Declutter
If it's not needed, remove it and put it in storage. Pack up the knick-knacks. Keep the countertops clear etc.
De-personalise
Remove photographs and memorabilia. This is going to be a blank canvas for someone else's dreams. You want them to be able to imagine making their own memories here.
Deep Cleaning
Clean inside out and upside down. Have the bathroom(s) sparkling. Don't forget about the outside, cut the grass, and tidy the garden.
Step 2: Beyond the Basics
Painting Walls
If it's not needed, remove it and put it in storage. Pack up the knick-knacks. Keep the countertops clear etc.
Change Room Decorations
Jungle themed room? All pink or blue kid's room? For now, redecorate and turn it into something more versatile like a study or home office. Keep it simple.
Minor Repairs
These repairs are not supposed to break the bank. If it's a cheap and easy fix, then fix it. Repair squeaky doors, holes in the wall, leaking taps, broken cabinet doors and anything else that could deter buyers.
Step 3: Way Beyond the Basics
Major Renovations
Need to replace the carpet? Add better flooring? Remodel the bathroom? These more expensive repairs will add value to your home and are projects worth considering.
Other Repairs
With these larger repairs it is important to understand any work you put into the home should add value to the home's final sale price. If not, it's not worth it.
Helpful Tips
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Think of this process as a head start for moving out.
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Pay particular attention to rooms that smell: odours are a complete turn-off.
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Don't forget about the outside, this is the first impression.
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Scrutinise the home. If you were a buyer would you want to buy this home?
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You know all the pros and cons. Highlight the pros. And help eliminate the cons.
Marketing Your Property
Each home has its own unique and individual story to tell and the marketing should reflect it. We will sit down with you to talk about
the best marketing plan to give your home the exposure it deserves. In order to showcase your home, we will provide you
with a custom marketing strategy tailored for your home.
Professional Photography
One of the most important factors in selling a home is great photography. Your home has 5 seconds to impress and grab someone's attention online.
Virtual Tour
Let potential buyers step into your home with 24/7 virtual viewings of your home.
Drone Video & Aerial Photography
Show your home and local area off with spectacular 4K aerial videos and pictures.
Personalised Agent Video
In addition to drone videos, we create unique agent walkthrough videos promoting features of your home and the community around it.
Online Bidding Platform
Homebid.ie is a transparent online bidding platform where home sellers can view real-time bids on their property and achieve a higher selling price.
Networking Referrals
We have a large buyers' database at our disposal and a global referral exchange with over 120,000 agents worldwide.
Classic Proven Methods
Property Brochures
Direct Mail Campaign
Flyers
Advertising in chosen Newspapers
Window Displays
For Sale Signs
Open House
Innovative Methods
Drone Photography & Outlines
Property Video
3D Floorplan
Virtual reality showing
360 Degree Photography
Online Bidding Platform
Social Media Marketing